Brand Identity • Creative Direction
iXpressGenes Brand System
iXpressGenes is a biotechnology company advancing preventative health through RNA analysis and early detection diagnostics. As the company expanded its research and testing capabilities, its existing brand identity no longer reflected the innovation behind its work. The goal was to evolve the brand into a modern, credible visual system capable of supporting a growing portfolio of diagnostic panels.
YEAR
CLIENT
SERVICES
2024
iXpressGenes
Creative Direction, Brand Strategy, Visual Identity System, Brand Architecture,
Product Branding, Design Systems
Brand guide booklets created for iXG
Backdrop for trade shows.
Business Card template for iXG employees.
Brand guide booklets created for iXG
CHALLENGE
The existing identity felt dated and did not reflect the company’s breakthrough research. The new brand needed to communicate scientific credibility and innovation while supporting multiple diagnostic panels. Each panel required its own visual identity while remaining clearly connected to the iXpressGenes brand.
SOLUTION
A refreshed visual identity was developed to modernize the brand while maintaining scientific credibility. The system included refined typography and a flexible color structure designed to support individual diagnostic panels while keeping them connected to the core brand.
RESULTS
The updated identity established a modern, scalable brand system that reflects the innovation behind iXpressGenes’ research. The visual framework allows the company to expand its portfolio of diagnostic panels while maintaining a cohesive and recognizable brand across communications.