Brand Identity • Brand System Development
Stored for Good Brand Expansion
Stored for Good was launched as a companion company to Gone for Good, a document shredding service that employs adults with disabilities while providing secure document destruction for businesses. As the organization expanded into document and digital storage services, the new brand needed to remain connected to the original company while establishing its own identity centered on trust, security, and reliability.
YEAR
CLIENT
SERVICES
2025
Stored for Good
Brand Identity Development, Brand System Design, Visual Identity Expansion, Social Media Design, Marketing Collateral
Stored for Good's business card template.
Flyers designed for Stored for Good
Brand Guide created for Stored for Good
Stored for Good's business card template.
CHALLENGE
The identity needed to distinguish Stored for Good as a new service while still aligning with the established Gone for Good brand. It also needed to communicate security and credibility—essential qualities for a company responsible for storing confidential information—while maintaining the approachable, mission-driven character of the parent organization.
SOLUTION
The visual identity extended the existing Gone for Good brand language while introducing a blue color palette to symbolize trust and security. The original logo concept was refined and expanded into a complete brand system, including multiple logo lockups, inverse color variations, and supporting visual assets designed for use across marketing, social media, and operational materials.
RESULTS
The expanded identity provided Stored for Good with a cohesive brand system that connects clearly to the Gone for Good mission while establishing its own presence in the document storage space. The flexible framework allows the brand to be applied consistently across communications as the organization continues to grow.